December 13, 2024
With the advent of the smartphone and the ever increasing quality of phone cameras - what is the value of hiring a professional production company instead of doing it yourself?
Are there some situations in which phone content will suffice? Absolutely - for specific social media content that is meant to be less polished and more accessible and for individual influencers. But when it comes to creating brand content, corporate social responsibility pieces, animation or corporate communications, where quality and presentation matters, hiring a professional videography company is worth the initial investment.
A professional videography company can more easily handle the curve balls a recording can throw at you. Whether it be erroneous background noise (a honking horn or a truck backing up), dealing with challenging lighting (too many windows… or not enough), or putting together a final polished cut using less than ideal pieces, there is tremendous value in hiring professionals to showcase your work and who you are! A professional video couples enticing music with stunning visuals to inspire action. This combination evokes emotion and seeks to promote your message in a cohesive, elegant manner.
When it comes to animation, hiring a professional team to develop a script, outline graphics, and produce a high quality animated video is of utmost importance. Professional animators can create graphics and icons that perfectly match your brand guidelines, and animate them to present your unique story! When what you do is theoretical or hard to comprehend for the audience not familiar with your business, animation serves as a great method of communication!
