December 13, 2024
With the advent of the smartphone and the ever increasing quality of phone cameras - what is the value of hiring a professional production company instead of doing the entire production yourself?
First of all - are there some situations in which phone content will suffice? Absolutely - especially for intentional social media content that is meant to be less polished, more accessible and for individual influencers. But even those videos created by your favorite influencers often use some equipment to hold their phone, a light to enhance natural lighting and editing tricks! When it comes to creating brand content, corporate social responsibility pieces, animation or corporate communications, where quality and presentation matters, hiring a professional videography company is worth the initial investment.
Some areas where a professional videography team truly excels are:
One area where professionals truly excel is lighting. At Filmiamo, we have the equipment to creatively light even the darkest of rooms and block out the light on the sunniest of days. Lighting in and of itself is an art - one which takes months and years to master. The team intentionally creates shadows, masks out reflections and elicits certain lighting to evoke a particular mood. Even the best of cell phone cameras cannot replicate this skill.
Green screens are yet another area where a professional videography team is essential. It takes practice and skill to perfectly light a green screen, allowing it to be seamlessly keyed later. Utilizing a green screen creates evergreen material that can be altered by simply swapping out the background. And maybe you don't have a pretty area to film in, Green screens solve that problem, allowing the team to put up a literal green screen and input a backgroudn in post-production.
A professional videography company can more easily handle the curve balls a recording can throw at you. Whether it be erroneous background noise (a honking horn or a truck backing up), dealing with challenging lighting (too many windows… or not enough), or putting together a final polished cut using less than ideal pieces, there is tremendous value in hiring professionals to showcase your work and who you are! We've seen it all and are creatively prepared to tackle any challenge that may arise. A professional video, such as Filmiamo, couples enticing music with stunning visuals to inspire action. This combination evokes emotion and seeks to promote your message in a cohesive, elegant manner.
When it comes to animation, hiring a professional team to develop a script, outline graphics, and produce a high quality animated video is of utmost importance. Professional animators can create graphics and icons that perfectly match your brand guidelines, and animate them to present your unique story! When what you do is theoretical or hard to comprehend for the audience not familiar with your business, animation serves as a great method of communication!
When it comes to editing, a professional videography company holds all of the necessary licenses and programming to edit a piece together of the highest quality. The Filmiamo team has access to stock imagery, voiceovers, music, and programs allowing it all to come together seamlessly. Not only do we have all of the necessary equipment and programs, but we know how to use them too!
Videography serves as a reflection of your brand or organization. The quality and manner in which you present yourself visually matters. While it may be tempting to create your own content for free - it is worth the cost to present your brand in the best light possible - both literally and figuratively.
If you're ready to get started today - contact us!
